Two Fresno/Clovis gyms. One KNVL vertical. Both came from the same Fresno fitness pipeline — scoped back-to-back with FORGED on Fightgirl and TEMPERED on Trinity Gym, so the brand work compounds instead of restarting.
See what we builtThe Fresno/Clovis fitness market is full of gyms competing on price and equipment. Low-intent Instagram content — bootcamp throwbacks and generic transformation reels — does nothing to retain members or differentiate a facility. The brand is the moat, and almost nobody in the local fitness vertical has built one.
Both Fightgirl and Trinity Gym were sitting in that gap from different ends: one a brand-new youth-fight gym with zero brand presence, the other a legacy gym whose visual identity had gone stale against new boutique competition. KNVL scoped them back-to-back so a single brand language could lift both.
FORGED on Fightgirl shipped the brand kit + 4 logo concepts + social system. TEMPERED on Trinity Gym delivered a full brand system plus a 4-week paid social direction. Both gyms now share a vertical language without copying each other.
Both gyms shipped to live within six weeks. Trinity continues as an ongoing retainer. Fightgirl has a brand the coaches actually execute from every week. The vertical — the words, the visuals, the cadence — is now repeatable for any Fresno/Clovis fitness operator who comes next.
For Fresno/Clovis fitness operators who want the same brand-led outcome as Fightgirl and Trinity Gym — not a generic agency deliverable. Submit your details and we'll come back with the tier that fits.
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