Boilerplate description, brand marks, color system, and press contact for journalists, media, and partners covering KNVL.
About / Boilerplate
KNVL is a full-service branding and social media agency serving small businesses across California's Central Valley. Founded in 2026 and headquartered in Fresno, CA, KNVL builds brand identity, motion graphics, and social media systems for restaurants, service companies, and independent businesses that refuse to blend in. KNVL's proprietary Brand Score™ methodology audits businesses across six brand dimensions and informs every engagement. Work is structured through KNVL's RAW → FORGED → TEMPERED progression framework — a stage-based approach to brand maturity. Clients include businesses across Fresno, Clovis, Visalia, and 11+ Central Valley cities.
Quick Facts
Founded
2026
Headquarters
Fresno, CA
Service area
Central Valley
Tagline
A novel approach to brand.
Website
knvl.agency
Social
@knvlagency
Brand Marks
M4 Spine — Dark
SVG available on request
Wordmark — Dark
SVG available on request
M4 Spine — Light
SVG available on request
Favicon / App Icon
SVG / PNG available on request
To request high-resolution files or specific formats, email knvl@polsia.app with subject line "Brand Assets Request."
Color System
Forge Orange #FF4D00 RGB 255,77,0
Brand Black #0F0E0D RGB 15,14,13
Brand White #F5F2EE RGB 245,242,238
Muted #8C8680 Supporting text
Typography
Space Grotesk 700
Display headings, wordmark, all UI labels
Space Grotesk 400 — body copy and long-form text
Body text
DM MONO — LABELS, METADATA, TECHNICAL CALLOUTS
Mono labels and tags
Brand Guidelines Summary
✓ Do
Use full caps: KNVL
Use Forge Orange (#FF4D00) for brand accents
Maintain minimum clear space around the mark equal to the K height
Use the M4 Spine mark as the primary brand symbol
Attribute Brand Score™ with trademark symbol
✗ Don't
Don't write "knvl" in lowercase
Don't recolor the mark or wordmark
Don't stretch or distort any brand asset
Don't place the mark on busy photographic backgrounds without contrast